Stratford's newest and most whimsical "old"
attraction has thrown open its doors after moving home to the newly reimagined Bell Court right in the heart of town. Spread
over 4,500 square feet the new Magic Alley promises much and delivers more - much more!
It's an established fact that all the most amazing stories start with the same question: what
if? And the story behind Magic Alley is no different.
What if you found an old lamp, rubbed off the dirt and a genie appeared? what if you hid in an old wardrobe
and realised that it lead into a magical world? What if you fell down a rabbit hole and ended up in a crazy wonderland?
Or, perhaps, what if William Shakespeare had been a time travelling
Magic Alley is family lifestyle,
adventure and imagination destination for the explorers, dreamers and storytellers of the world. the experience invites you
to dream again; to suspend your disbelief for a while and embark on a magical adventure that brings a brief respite from the
pressures of everyday life.
moment you step through the doors and realise that it really is bigger on the inside to the moment you journey through a full
sized street packed with magical objects and curios that you never knew you needed you are surrounded by the magic of storytelling.
The possibilities are endless...