Magic Alley & The Lost Years Of William Shakespeare; the world's oldest makers and purveyors of magical wares, and msueum of magic, fairytales and time travel

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"It is one thing to read about dragons, fairies and time travellers, but quite another to actually meet them..."

Will Shakespeare (in The Other Doctor by Dave Matthews)


Storytelling is our business at Magic Alley

From the moment you step through the doors and realise that it really is bigger on the inside you are sure to find something to ignite your imagination. 

Magic Alley is packed to the rafters with books, retro toys, dragons, crystal balls, spells, playing cards and magical objects and curios you never knew you needed – perfect to find that unique gift for someone special or to treat yourself.

The Enchanted Manor Museum

 The Enchanted Manor Museum is where the magic of stories spring into life. Our interactive puzzle trail invites you to while away an hour or so exploring a magical world of fairies, wizards, time travel, pirates and a host of much-loved literary characters based on the best selling series “The Chronicles of Wizard’s Thatch”.

The Wizards have even been known to magically transform The Enchanted Manor into an atmospheric and intimate performance venue which plays host to travelling players, spellbinding Magicians, cabaret artistes, troubadores, storytellers, spooky seances and promenade theatre throughout the year.

Time travelling wizardry is thirsty work so top off your visit with an original recipe Tudor Butter Beer from our Butter Beer Bar

So, what if William Shakespeare really had been a time travelling wizard?  Would the world as we know it be a different place?  Or perhaps it would just seem like it?  Would it be a more dangerous place, populated by strange and wonderful creatures?  Or would it be more magical, with everything just a little bit more vibrant and colourful? 

What it would certainly mean is that magic was real - not sort of real, but really real, like dragons and fairies and witches. And maybe you'd be different too... 

 Magic Alley is a family destination for explorers, imagineers, storytellers and children of all ages. No matter who you are, or who you might like to be, we invite you to dream again; to suspend your disbelief and seek the magic for yourself at the home of storytelling in Stratford-upon-Avon





So how did a relatively uneducated Tudor schoolboy become the world's greatest storyteller and playwright?

He was a time travelling wizard, obviously!


Lose yourself in the original world of wizardry based on the Chronicles of Wizard's Thatch series of books!


Forget the 21st Anniversary of books about an orphan boy wizard with a lightening shaped scar - this year is the 29th Anniversary of the publication of the first books in the Chronicles of Wizard's Thatch series and the opening of the very first Magic Alley in London. 

So, just take two large cupfuls of imagination, a pinch of wonder with a dash of magical delight and a magical mirror.  Add to a heady mixture of stardust and moonbeams, and stir well. 

Then step back and allow the magic to begin as you enter an enchanting world of storytelling deep in the heart of Stratford upon Avon in Bell Court.  Here, you'll find Stratford's Magic Alley store and the Enchanted Manor. 
Welcome to a truly magical and enchanting world based on the best selling Chronicles of Wizard's Thatch series of books by Dave Matthews  - where every hour is the witching hour, but you don't need to be a card carrying witch to join in the fun!




 "Wonderful stories - thank you!"   "The Wizarding Timeline was awesome!"    "OMG! You've got wands!"
"You made our visit to Stratford - thank you!"    "It's a must see for fans of Wizard's Thatch!"
"We drove for 4 hours to get to you, was it worth it?  You bet it was, thank you!"

Magic Alley & The Lost Years Of William Shakespeare; the world's oldest makers and purveyors of magical wares, and msueum of magic, fairytales and time travel

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STMO Media Group: Not Just Shakespeare Official Tourist Information for Stratford upon Avon, The Creaky Cauldron & Magic Alley Shop, Cafe and Museum