BELL COURT STORE & ATTRACTION NOW OPEN Call to book your tickets: 01789 290969 pre-booking essential!

Come and say hi! Tweets by @SeekTheMagicOrg If you'd like to stay in touch, why not follow us on twitter - just click on the link to the left to take you to our twitter feed.   Alternatively you can call us during business hours (7 days a week) on: 01789 290969   We are open nearly everyday (we close for a few days at Christmas!) between the hours of 10am and 5pm - and frequently a little later.    Our address should you wish to send an owl is:  STMO Media Group, Magic Alley Bell Court, Stratford upon Avon CV37 6EX England

Click here for the Wizard's Thatch Academy

Welcome to the Original Wizarding World created a full seven years before the first Harry Potter book was published

So, which came first Magic Alley or JK Rowling's Diagon Alley?   The first Magic Alley & Creaky Cauldron store opened just off the Greenwich High Road in London in 1990 a full 7 years before the publication of the first Harry Potter book. Who would have thought when we started selling wands, spells, books, broomsticks and "Original Tudor Recipe ButterBeer" all those years ago how much the world would change over the nearly 30 years we've been in business. Our store, attraction and café are based on the bestselling Chronicles of Wizard’s Thatch series of books, which are available from any of our stores or by mail order - but not online as we support the Great British High Street.  We also stock a wide range of books and gifts based on magic, fairy tales and time travel. We'd like to thank JK Rowling for creating her magical world and in turn making our magical world even more accessible. And although our London store is sadly no longer open to the public, we'd like to encourage you to seek the magic of the original Wizarding World here in Stratford upon Avon for yourself - who knows what adventure you might discover...

To book your timed entry slot for the attraction, or to purchase our books by Owl Order please call one of our team members in Stratford upon Avon on 01789 290969