So, what's bubbling in the cauldron?   The real Father Christmas will be coming to visit us again this year - bookings now open. Whether marking a child's first Christmas or honouring a family tradition, a visit to the Magic Alley Christmas Grotto is the perfect way to start the festive season, as well as an opportunity to make special memories that will be remembered forever as every visitor gets the chance to meet the big man himself. Everyone who visits Father Christmas receives a specially commissioned story to be read together as a family on Christmas Eve, and every child their very own Sleigh Bell.   Call us to book your tickets for your visit to see Father Christmas in 2017:  01789 290969

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Welcome to the Original Wizarding World created a full seven years before the first Harry Potter book was published

So, which came first Magic Alley or JK Rowling's Diagon Alley?   The first Magic Alley & Creaky Cauldron store opened just off the Greenwich High Road in London in 1990 a full 7 years before the publication of the first Harry Potter book.  Who would have thought when we started selling wands, spells, books, broomsticks and "Original Tudor Recipe ButterBeer" all those years ago how much the world would have changed over the years. Everything we do is based on the bestselling Chronicles of Wizard’s Thatch series of books and we do not sell Harry Potter merchandise and never will, nor do we sell online. However, we'd like to thank JK Rowling for creating her magical world and in turn making our magical world even more accessible. And although our London store is sadly no longer open to the public, we'd like to encourage you to seek the magic of the original Wizarding World here in Stratford upon Avon for yourself - who knows what adventure you might discover...

To book your timed entry slot for the attraction, or to purchase our books by Owl Order please call one of our team members in Stratford upon Avon on 01789 290969