Magic Alley & The Lost Years Of William Shakespeare; the world's oldest makers and purveyors of magical wares, and msueum of magic, fairytales and time travel

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Generation Hex

Magic & Mysticism for Millennials


 If the hum-drum of life has been getting you down, maybe it’s time to re-connect with your inner spirituality and weave a little magic into your day and this might just be the way to do it. Generation Hex is a brand-new shop-within-a-shop at Magic Alley’s flagship Bell Court store and will be catering for the magical and mystical needs of Millennials not just in Stratford but across the world. The shop, which officially opened its doors today on October 1st has a life-size bubbling cauldron and is packed with magical and mystical goodies including fairies, crystals and unicorns!

When you enter Generation Hex you enter the new age witch’s lair offering anything and everything magic-related from spell books to talismans and oracle cards. But there isn’t anything sinister about this supernatural art form going on here, this is somewhere to harness your energy for positive means. Dave Matthews, owner of parent company STMO Media Group, said Generation Hex will appeal to Millennials who are increasingly seeking solace and magic in crystals and spell-casting. 

“So, forget about picking up hexes and curses,” he said, “there’s only positive magic going on here!”

As for the decor, the aim was to instil the feeling of stepping into the private space of a witch’s house. Despite the black shelving, the black walls and velvet curtains draped over the windows, the store is flooded with natural light and it doesn’t send shivers down your spine but invokes a strange sense of familiarity.

The launch of Generation Hex coincides with the start of Magic Alley’s Halloween events.














Wartytoads Booksellers: The Chronicles of Wizard's Thatch


“ ‘By my soul I swear, there is no power in the tongue of man to alter me’ (The Merchant of Venice, Shakespeare) and so my thoughts on The Chronicles of Wizard’s Thatch remain as thus. The series is based on good story-telling, inspiring, full of creative craftsmanship, history and most of all magic. References to Shakespeare and great fictional characters abound, including brand new beautifully created figures of interest. Congratulations Dave Matthews on creating such a treasure chest of storytelling.”

“From fairytales to politics, storytelling to history, the series of books in Chronicles of Wizard’s Thatch has everything. You start on an adventure, with time travel thrown in, meet people in history (many recognisable characters) and sometimes, they end up in a political turmoil not unlike the current climate. Full of creative magic these books will stimulate any imagination – young and old!”

“Dave Matthews, a wizard of a storyteller – I love reading his books and you will too.”

Generation Hex & The Magic SpellBox Company: Wands & Spells



Whether you need help in attracting success, releasing creative blocks or even just treating yourself to a magical birthday wish - then there is a magical gift here for you.  Every ingredient has been individually selected and packed lovingly by hand in one of our trademark spellbags along with everything you need to do the spell right there in the pack, we even tell you when the best time of the day to weave a little magic into your life is too…. 

This is magic that anyone can work, with surprising results. It is the magic of nature, positive magic for positive solutions.  Founded before the turn of the century we are recognised the world over as being the leading and most traditional manufacturer and purveyor of magical wares.  What's more, we're the oldest too - we've been making and selling wands and spells longer than any other company!

Everything we make reflects our love for where we live, our faith in the world and our hope for the future as well as drawing upon the heritage of our past.  So go ahead, why not seek the magic for yourself….?


Tangled Words : Unusual & Peculiar Gifts and Books


Tangled Words Booksellers has hundreds and hundreds of books that you just won't see in huge impersonal booksellers on the High Street.  We pride ourselves on finding unusual and peculiar books that you didn't know existed, but once you've seen them you've just got to have them!  
Titles include such diverse books as "How To Tell If Your Cat Is Plotting To Kill You"; "Medical Meddlers, Mediums and Magicians"; "Spilling The Beans on The Cat's Pyjamas"; "When The Earth Was Flat"; "All The Countries We've Ever invaded"; and "The Atlas Of Countries That Don't Exist". 
We also stock classic children's novels like "101 Dalmatians" and "Treasure Island"; really quirky gift books about "Outwitting Squirrels", "Vintage Party Games" and "Cockney Rhyming Slang" as well as books on weather lore, crystals and magic!
You could spend hours leafing through the titles!


Wonderland Toys: Vintage & Retro Traditional Games & Toys


Few things define our childhood memories like the toys that we remember from way back when.  We all had our favourites that we just had to get out to play with at every opportunity and were distraught if we couldn't find.
There is nothing quite so magical as old fashioned board games that invoke those memories of rainy days and roaring log fires - and we do not stock electronic or plastic toys.  our range is ever changing as we discover new and unusual glimpses into the past... 
Our current range includes such classics as: "Snakes and Ladders"; "Ludo"; "Jack Straws"; "Tumble-Top"; "Muggins"; Liar's Dice"; "Wooden Train Whistles"; "Marbles" and "Jacks"! 
Our favourite though, without doubt, is the "Unicorn Balloon Modelling Kit".

The Golden Broomstick: Original Tudor Recipe ButterBeer Bar


No visit to Magic Alley and the World of Wizard's Thatch would be complete without sampling one of the Golden Broomstick's scrumptious beverages including our world famous "Original Tudor Recipe ButterBeer". That's right, it really is a real drink.  First appearing in recipe books around 1588 it's a rich, spicy and creamy cold drink that has to be tasted to be believed!
The Golden Broomstick now only offers drinks to go, as the seating area is now part of an extended Magic Alley store. 
Simply choose your drink, order at the desk and it will be made fresh for you every time... 
Original Tudor Recipe ButterBeer 
Pumpkin Fizz  
Gingerbread Punch  
Spiced Pumpkin Latte  
Gingerbread Latte   
Pumpkin Spiced White Chocolate Mocha


The Wizard's Thatch Candy Co: The Original Wizarding Confection Collection



The Wizard's Thatch Candy Company is quite possibly the most popular little shop in Wizard’s Thatch with most of the students (and even some of the teachers) from the Wizard's Thatch Academy treating the shop they refer to as "Auntie Emm's" as a glorified tuck shop.

Emmentaal Maracas, the proprietor, makes all her own confectionery and insists that the recipes are a closely guarded family secret. Her story is rather unusual, and she has a fascinating history that you can read all about in the Enchanted Manor Museum - but suffice to say there's a lot more to her than just a sweet shop proprietor.

Her bestselling sweets include:

Jelly Troll Bogies, Two Ton Tongue Ticklers, Petrified White Mice, Sherbet Fountains, Licorice Candy Canes and the obligatory favourites Fizzing Whizz Bangs.



The Wizard's Thatch Academy, the world's most magical school, magic lessons, wands, books, history, Shakespeare, The Chronicles of Wizard's Thatch, Dr Bombay, Alice, Shylock Holmes
Click here for the Wizard's Thatch Academy


 "Wonderful stories - thank you!"   "The Wizarding Timeline was awesome!"    "OMG! You've got wands!"
"You made our visit to Stratford - thank you!"    "It's a must see for fans of Wizard's Thatch!"
"We drove for 4 hours to get to you, was it worth it?  You bet it was, thank you!"

Magic Alley & The Lost Years Of William Shakespeare; the world's oldest makers and purveyors of magical wares, and msueum of magic, fairytales and time travel

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STMO Media Group: Not Just Shakespeare Official Tourist Information for Stratford upon Avon, The Creaky Cauldron & Magic Alley Shop, Cafe and Museum