If William Shakespeare had been a time travelling wizard (which of
course we know he was!) where would he have shopped? Why, Magic Alley of course!
To celebrate our 25th birthday in 2015, Magic Alley in Stratford was remodeled to look more like
the original Magic Alley in London - the world's greatest emporium of magical wares - with ranges sourced from the finest
retailers of Wizard's Thatch. Each of the store areas packed to the rafters with exciting gifts and treats
We are the world's oldest makes and
purveyors of magical wares and of course things have changed a lot over the years, but everything we do reflects our love
for where we live, our faith in the world and our hope for the future - as well as drawing upon the heritage of our past....
and that's why we are reinstating some of the magic from over 25 years ago, when we first opened our doors.
But it doesn't stop there... We've got some exciting plans for the future
- just follow us on twitter, and we'll keep you updated with sneaky previews as to what's coming next...