Magic Alley & The Lost Years Of William Shakespeare; the world's oldest makers and purveyors of magical wares, and msueum of magic, fairytales and time travel

Home | The Books | Spellbinding Attraction | Christmas | The Emporium | Generation Hex | The Magic Alley Cafe | Online Store | After Dark | Schools & Groups | Finding Us | Visitor Information | Contact Us






Visiting us in Bell Court

Situated in the heart of Stratford upon Avon, in the newly reimagined Bell Court, our new flagship store and attraction opened it's doors for the firs time on Saturday April 14th. Spread over approximately 4,500 square feet Magic Alley Bell Court will be a must for all Wizard's Thatch fans!  Pre-booking is advised.

Bell Court Opening Times

Magic Alley - Bell Court opened on Saturday 14th April 2018.

The opening hours of our new flagship store will be Mondays to Saturdays from 10.00am until 5.30pm and on Sundays from 11.00am until 5.00pm with last entry to the Lost Years of William Shakespeare one hour before we close.  This may vary occasionally, due to maintenance work and seasonal events, so please call to check on the day you are planning to visit if you haven't prebooked your tickets. 

Tickets for the Lost Years Of William Shakespeare cost: 

£10.00 for Adults

£7.00 for children, students and concessions.

£28.00 for a family ticket for up to 4 people.

Under 3's and Blue Peter Badge Holders can enter free of charge when accompanied by a paying adult.

Different pricing and opening hours apply for visits that include a visit to see Father Christmas - please visit our Christmas pages for details:

Planning your visit ...



How To Book A Visit ...

We'd like to make your visit and experience as magical as possible for you and your children, so please read the information below, so you know what to expect and what we'd like you to do.  We would hate to disappoint you and your children when we are fully booked, so please call us to check that we have availability.

Only those who have booked a place will be guaranteed entry as we are very busy during peak periods.  Spaces are very limited, so you must book your timed entry slot in advance to avoid disappointment. For this reason, if you can't make it at your appointed time please let us know as soon as possible by telephone on 01789 290969


All tickets are for timed entry, you will not be admitted before your booked entry time, so please do not turn up for early admittance. There will be plenty of time to explore Magic Alley and take tea in the Golden Broomstick either before or after your visit to the Enchanted Manor. There are no actors that jump out and we are a family friendly experience committed to providing magical moments and unforgettable memories based on the Chronicles of Wizard's Thatch series of books.   

Children under the age of 14 must be accompanied. The tickets are non-transferable.  A visit to the Enchanted Manor will last anywhere from 30 minutes to just over an hour - it really is up to you.


Please note that we do not stock Harry Potter merchandise in our stores, so please don't ask for it!  But we do sell a magnificent range of books, toys and unique magical gifts.  Visit our store pages for more information on the ranges that we sell ...

So, where are we?

Our Bell Court store is right in the heart of town and can be reached from the High Street, Wood Street, Rother Street or Ely Street entrances to Bell Court. The entrance to Magic Alley and the Lost Years of William Shakespeare can be found near the Wood Street entrance to Bell Court.

The closest car parks

The closest car parks are either the Windsor Street multi storey car park which is 5 minutes’ walk away or the Bell Court NCP car park which is just off Rother Street behind the Lamplighter Inn. There is a charge for parking in either of these car parks.


By Train or By Coach

Stratford upon Avon Train Station is approximately a ten-minute stroll away (do not get off at Stratford Parkway Station by accident!) - and most coaches stop either at the Windsor Street Terminal at the top of the road or at the Leisure Centre which is by the river. The Leisure Centre is a gentle stroll of about 15 minutes from us.


The Park And Ride

Stratford upon Avon has a Park and Ride service that operates during the daytime - you can find out more by visiting their website:



The Wizard's Thatch Academy, the world's most magical school, magic lessons, wands, books, history, Shakespeare, The Chronicles of Wizard's Thatch, Dr Bombay, Alice, Shylock Holmes
Click here for the Wizard's Thatch Academy


 "Wonderful stories - thank you!"   "The Wizarding Timeline was awesome!"    "OMG! You've got wands!"
"You made our visit to Stratford - thank you!"    "It's a must see for fans of Wizard's Thatch!"
"We drove for 4 hours to get to you, was it worth it?  You bet it was, thank you!"

Magic Alley & The Lost Years Of William Shakespeare; the world's oldest makers and purveyors of magical wares, and msueum of magic, fairytales and time travel

This website and all it's contents are   © STMO Media Group 2017

Click here for our  

STMO Media Group: Not Just Shakespeare Official Tourist Information for Stratford upon Avon, The Creaky Cauldron & Magic Alley Shop, Cafe and Museum