Magic Alley & The Lost Years Of William Shakespeare; the world's oldest makers and purveyors of magical wares, and msueum of magic, fairytales and time travel

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Magic Alley is in Bell Court, right in the centre of town


Stratford's newest and most whimsical "old" attraction has thrown open its doors after moving home to the newly reimagined Bell Court right in the heart of town. Spread over 4,500 square feet the new Magic Alley promises much and delivers more - much more! However, Bell Court can be quite hard to find as it doesn't appear on all the maps yet! 

But where exactly is Bell Court?  Simply follow these simple instructions and you'll find us! But if in doubt, just call us on 01789 290969 and we'll guide you here by phone.




If you are standing outside our old store (21 Henley Street, Stratford) and it's open - pop inside and ask for a map and directions - or just follow these simple instructions looking out for the named landmarks as you go! 

First, stand with your back to the old store (now Not Just Shakespeare, Tourist Information) and turn left heading past Shakespeare's Birthplace until you get to Café Nero on the left and Caffe #1 on the right.  You will see a narrow passage way that leads between Pret a Manger and Lands Tobacconists. 

Head down this passageway (it's called Cook's Alley) until the end. you will now find yourself on Wood Street.  Look to the right and then cross over the pedestrian crossing that is outside Castle Galleries. Once across the road and bear to the right.  In front of you, you will see Mosaiique Clothing and Gemini Shoes.

Immediately between these two stores you will see the entrance to Bell Court. We are the second store on the right (immediately after Eurochange).  Just enter and go upstairs where Magic alley will appear before your eyes....




The entrance to Bell Court is between Debenhams, Bardia's and Lush.  Walk into the centre and then turn right between Nando's and ASK. Head straight down and you will see our entrance immediately before Eurochange.




If you are standing in the main market square with the American Clock Tower behind you and the offices to the Stratford Herald to your right, just head left between a small row of cottages and the Undertakers.  You will see the entrance to Bell Court straight in front of you.

Enter Bell Court by going between the Naildressers and the Brow Studio and keep going to the centre past Miller & Carter, the Everyman Cinema and Veeno.  In the centre there is a signpost that points to us (but if you just bear left between ASK and Nando's, you'll see us at the bottom on the lefty hand side).  Our entrance is immediately before Eurochange.









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 "Wonderful stories - thank you!"   "The Wizarding Timeline was awesome!"    "OMG! You've got wands!"
"You made our visit to Stratford - thank you!"    "It's a must see for fans of Wizard's Thatch!"
"We drove for 4 hours to get to you, was it worth it?  You bet it was, thank you!"

Magic Alley & The Lost Years Of William Shakespeare; the world's oldest makers and purveyors of magical wares, and msueum of magic, fairytales and time travel

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STMO Media Group: Not Just Shakespeare Official Tourist Information for Stratford upon Avon, The Creaky Cauldron & Magic Alley Shop, Cafe and Museum